Nick Pericle
VP, Technology Strategy & Solutions
Nick Pericle is the Vice President of Technology Strategy & Solutions at ProfitOptics, specializing in artificial intelligence (AI) and its application in the distribution and manufacturing sectors. Since joining the company in 2015, he has developed custom software and data solutions aimed at boosting growth and profitability. His deep understanding of the challenges in distribution and manufacturing enables him to craft strategies that align technology with business goals. By leveraging AI, Nick drives efficiency and innovation, transforming traditional operations into smarter, more competitive entities. His expertise and strategic vision make him a key figure in harnessing technology for operational excellence and sustained growth.