With unlimited possibilities of shipping points, both dispatchers and sales professionals were required to do extensive research within multiple systems and outside sources to determine the cost that would attract a driver and a price that a customer would approve.
Leveraging the ProfitOptics Catalyst Platform, we were able to configure and release the first version (MVP) within 45 days of contract start. With our flexible framework and agile development approach, we have had over 20 releases in a 3-year period-of-time. The system allows the client administrator to continually make improvements to the output through a sophisticated set of rules and the “strategy tester” that allows for precise side-by-side comparison of key shipping lanes.
The dispatchers and sales teams can do what they do 2-3 times faster and they can build quotes that drive higher revenue and higher profit. After we embedded Machine Learning into the data processor, we have increased metric reliability from 85% to over 95%. And system administrators have complete control and confidence to continually make improvements.