TEAM

Tony Pericle

Tony Pericle

FOUNDER, CHIEF EXECUTIVE OFFICER

After earning his MBA, Tony started his career in medical supply sales, moving from rank 207 to 23 in three years. He did this using his passion, determination, and math skills (margin & pricing rules) while building customer relationships to blaze a different kind of trail to sales success. Combining his understanding of the sales rep psyche and of technology, Tony became a force multiplier in his subsequent corporate position that resulted in tripling company profit over a 3-year period. This driving force lead Tony to found ProfitOptics so he could bring this entrepreneurial and disruptive process to other companies. Tony prides himself in creating a company culture based on trust. He believes this generates inspiration—flashes of insight that produce order-of-magnitude value. Thanks to Tony’s first business partner, Aleksandar (our CTO), he and the rest of the ProfitOptics team are able to quickly transform ideas into reality. Tony is blessed with a wife who has always encouraged him to take calculated risks. He loves to be with his children (and their children). He is the primary caretaker to his intellectually handicapped brother Don, with whom he enjoys playing tennis.

Tony Pericle

Tony Pericle

FOUNDER, CHIEF EXECUTIVE OFFICER

After earning his MBA, Tony started his career in medical supply sales, moving from rank 207 to 23 in three years. He did this using his passion, determination, and math skills (margin & pricing rules) while building customer relationships to blaze a different kind of trail to sales success. Combining his understanding of the sales rep psyche and of technology, Tony became a force multiplier in his subsequent corporate position that resulted in tripling company profit over a 3-year period. This driving force lead Tony to found ProfitOptics so he could bring this entrepreneurial and disruptive process to other companies. Tony prides himself in creating a company culture based on trust. He believes this generates inspiration—flashes of insight that produce order-of-magnitude value. Thanks to Tony’s first business partner, Aleksandar (our CTO), he and the rest of the ProfitOptics team are able to quickly transform ideas into reality. Tony is blessed with a wife who has always encouraged him to take calculated risks. He loves to be with his children (and their children). He is the primary caretaker to his intellectually handicapped brother Don, with whom he enjoys playing tennis.

Jon Ladle

Jon Ladle

PARTNER, CHIEF OPERATING OFFICER

Jon is a problem solver who isn’t afraid to roll up his sleeves to get the job done. A proud father of nine wonderful children (four girls and five boys) and an amazing wife (Amy), Jon has become skilled at managing multiple streams of work in business and in his personal life. He is continuously in motion and thrives where ambiguity and data collide. At ProfitOptics, Jon is responsible for the day-to-day operations of the company and is at peace when everyone has all the tools necessary to function at peak performance. Previous stints in Finance with AT&T Solutions & Intel provided Jon with a view into how large corporations function and, more importantly, how to identify and solve major problems through technology-enabled solutions. Jon is a graduate of Brigham Young University with a bachelor’s degree in Political Science and a master’s degree in Business Administration. He enjoys all sports where a ball is involved and strives to keep in shape through frequent office table tennis games that become way too competitive.

After earning his MBA, Tony started his career in medical supply sales, moving from rank 207 to 23 in three years. He did this using his passion, determination, and math skills (margin & pricing rules) while building customer relationships to blaze a different kind of trail to sales success. Combining his understanding of the sales rep psyche and of technology, Tony became a force multiplier in his subsequent corporate position that resulted in tripling company profit over a 3-year period. This driving force lead Tony to found ProfitOptics so he could bring this entrepreneurial and disruptive process to other companies. Tony prides himself in creating a company culture based on trust. He believes this generates inspiration—flashes of insight that produce order-of-magnitude value. Thanks to Tony’s first business partner, Aleksandar (our CTO), he and the rest of the ProfitOptics team are able to quickly transform ideas into reality. Tony is blessed with a wife who has always encouraged him to take calculated risks. He loves to be with his children (and their children). He is the primary caretaker to his intellectually handicapped brother Don, with whom he enjoys playing tennis.
Tony Pericle
Founder