Product Information Management

Product Information Management
Arguably the most critical component of your website is the information about the product or products you are selling. A Product Information Management system is how you store your data for ultimate display – on your website, through your distribution system, on your invoices and in the back end operations of your eCommerce business.

Your PIM is one of the pieces of the website that can influence everything from marketing messaging to SEO, to conversion rates and even your search functions. Ensuring that your product data is clear, complete and that your attribution is specific and correct can drive a tremendous amount of function.

While some smaller product catalogs can leverage the native product data system in an eCommerce platform, for some of our clients and full separate Product Information Management (PIM) system is needed. In this case, the configuration of the PIM is critical for the success of your website – and the connectivity between the systems and the subsequent business decisions are also crucial to success.

ProfitOptics is well versed at assessing your unique data set and recommending the right scalable solution for your size.

The key issues we focus on relating to your PIM solution are:
  • The number of SKU’s in your portfolio.
  • The nature of your SKU’s – are they simple or are they matrix items (multiple attributes like color, size, unit of measure etc.)
  • Single or multiple businesses, product lines
  • Inventory, Item # Churn
  • eCommerce platform of choice
  • Search Engine Technology
  • Size of your IT or Master Data Management Team
  • Size and composition of your product management team
  • Custom Product Lists: Your customers, or your sales force, can create custom product lists for your customers based on their preferred items for easy reordering.
Why do these matter? Here are a couple of real world scenarios and how they impact the ultimate decision.

If you have a lower number of SKU’s, the PIM in your eCommerce system, we generally recommend the simplest solution – which is using the native eCommerce PIM available to you. This is especially true if your system has additional features that can help you more efficiently leverage the system you have chosen. For example, the nopCommerce native PIM application includes a powerful tagging solution which can help your users leverage search and guided navigation in different ways.

If you have complex matrix items, we recommend a deeper analysis of the native PIM system as some eCommerce systems are not set up ideally for matrix items with consistently turning inventory. If you have items that have multiple sizes, colors, shapes and units of measure – or items that are designed as individual items that you are grouping into families, the native eCommerce functions of systems like nopCommerce or Magento may not be sufficiently scalable. We can help you determine product attribution to size the right system for your needs.

If you have multiple businesses, it may be necessary to assess how you want the website(s) to function. Are you feeding to multiple businesses and multiple websites? Are you serving up vastly different product groups and categories? If so, the structure of your PIM, so that it’s not resource prohibitive to IT and Product Management , needs to be strategic, and may quickly outstrip native eCommerce PIM systems.

No matter the complexity of your system, we can help you identify the ideal solution for your business and your team. Schedule some time with ProfitOptics today, to talk through your needs and let us help you find the right PIM solution for your business.


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