Prospect Targeting is a highly configurable geography-based application that evaluates prospect data across two dimensions to score each individual prospect in terms of strategic attractiveness:
Administrators can adjust levers to widen or narrow the radius and associated score of each dimension. Users can interact with the results in several ways:
Below is a summary of some of the key features and corresponding benefits:
|Centralized Data Management||Download a blank template or current data in template format|
Upload refreshed data with data quality checks and meaningful error messaging
|Configurable Playbook||Prioritize the possible warehouse capability statuses|
Customize the radius and rank associated with each warehouse capability
Designate the proximity and rank associated with self-defined prospect density levels
|Interactive Tabular View by Warehouse||View rank distribution by warehouse capability and location in order to identify high potential warehouse conversion opportunities|
|Interactive Map View||Visualize prospect geospatial relationships in order to identify high potential neighborhoods or drive paths|
Navigate throughout the map and click specific locations for details
|Full Detail Export|
|Export prospect-level details including address, activity, latitude/longitude, warehouse network factors and score, prospect density factors and score, and final rank|
|Ranking Export||Export account ID and rank for purposes of loading into independent presentation layer (ex: Salesforce.com)|
|Ability to access previous data uploads|
Visibility into playbook changes made over time
Whether you are looking to evaluate your warehouse network for expansion opportunities at the corporate level or plan your day by creating a call list, our Prospect Targeting Tool is the starting place for your analysis.
The playbook configuration interface allows the user to easily identify the appropriate priorities and adjust the ranking levers accordingly.
The interactive map view displays the warehouse (aka ETC) network, the prospect ranking distribution, and the physical location of each. Below is the detail that is displayed when the user clicks on a particular prospect pin; these details provide visibility to the outcome of each ranking evaluation and its associated contribution to the prospect’s overall rank.