The B2B customers with whom we work often struggle with the same processes–and customer onboarding is at the top of the list. Customer onboarding is critical; not only can process improvement free up internal resources for other tasks, but by leveraging eCommerce platforms for customer onboarding, businesses can also standardize customer data and push time-intensive data maintenance to the customers themselves.
The POCommerce platform offers customer onboarding solutions that allow businesses to create rules around account creation for their online entity, including digital credit applications, custom B2B fields, and custom workflows. These are all tailored to a business’s needs and requirements.
The POCommerce platform allows for field customization and addition as well as mapping to your ERP or order processing system. Our platform can also hold order functions until accounts are approved, offering provisional views until staff has reviewed accounts or conducted internal processes.
For clients looking for more robust and custom solutions, we also offer additional development modules, including:
The POCommerce platform has been customized for a variety of industries, including healthcare, which can have the most stringent requirements for customer onboarding and licensing. ProfitOptics has consulted with clients on their internal systems and processes to streamline workflow, leveraging the platform.
For example, this can include additional data workflow pages, email notifications (internal and external), and multiple levels of customer “activation” throughout a process. POCommerce can configure email triggers (for internal departments and external customer communication) as well as multilayer approval statuses (account created but inactive, provisionally approved, fully approved without purchasing, fully approved with purchasing, etc.)
No matter the complexity of your customer onboarding process, ProfitOptics can help by configuring the unique POCommerce platform you need to support your business.
Most B2B businesses have some larger accounts with more complex structures. These are typically referred to either as “Parent”/”Child” accounts or “Bill To”/”Ship To” accounts. Managing these accounts within the context of eCommerce and an ordering platform while enabling customers to self manage their account can be a big challenge, but one that offers significant benefits to the business. Adding or modifying “Child” accounts within a large account structure is complex, and the POCommerce team is experienced with these challenges.
In tandem with the platform customer hierarchy functions, we’ve built specialized functions that can be added to the platform to onboard “Child” or “Ship To” accounts onto a “Parent” or “Bill To” account. We can also integrate functions like address verification logic to reduce account duplication and data integrity issues. This can include workflows for approval and internal communication triggers to improve internal processes.
Completing and renewing credit applications can be a headache for even the largest B2B businesses. Many of the digital signature platforms are prohibitively expensive, and, unless you’ve been doing it from the start, keeping track of credit applications (with dates and slews of other information) in a central repository can be a nightmare. Transitioning to a digital signature platform like this, while necessary, can place a huge administrative burden on your bottom line.
The POCommerce platform can integrate with a simple PDF digital credit application, customized to your business needs, to be digitally signed and subsequently stored at the customer account level. Based on your business’s complexity and budget, we can also work with you and an external vendor for a complete, automated solution.