To successfully communicate between business trading partners, the client is required to maintain accurate matching between their customer data and the trading partner customer data. This matching process required 30+ people and took more than a month to update.
The ProfitOptics SmartMatch module provides the ability to accurately, comprehensively, and quickly match customer data. The solution is able to consume large data sets and perform trillions of atomic operations in a matter of hours to produce potential matches at various levels of confidence. The user interface allows the client to quickly and efficiently work through the potential matches, with this input driving machine learning to improve future matching operations.
The SmartMatch solution reduced a 30-day, 30+ person process down to three days and one person. Concurrently, the results produced a much higher coverage of matches and with an error rate of less than 0.5%. The system received two global enterprise awards in 2017: 1st place for “Best Use of Analytics”, and 2nd place for “Sky Is the Limit” (best use of technology overall).