Manual processes created a significant burden to manage the product conversion process. There was no visibility to what opportunities were presented/implemented. The existing tool was ineffective with low user adoption and no results tracking.
Within 3 months, the ProfitOptics Alternate Items Module (AIM) was configured to allow collaboration between category managers and the sales team. And most importantly, the sales team has all necessary information to configure and present high impact customer product conversion opportunities. Once opportunities have been accepted by the sales team, AIM allows for seamless integration to SF.com to provide visibility to opportunities and to track results.
The category managers can quickly model scenarios and push prioritized conversion opportunities to the sales team. With the first live project, validated opportunities representing over $150M in annual gross profit were in the hands of the sales team. The sales team response has been nothing short of excitement at now having prioritized opportunities that can easily be acted upon.