All business owners know the importance of data and a great CRM can make or break you.

Barton Goldberg recently wrote an interesting article on about the importance of CRM to businesses of all sizes and what you can do once you harness the data.

“The amount of data available to help you understand your customers and their interactions with you is massive, and it will continue to grow exponentially. Today, more than 11 billion connected devices are producing eight zettabytes of data per year. By 2025, forecasts call for 80 billion devices and a staggering 180 zettabytes of data, respectively. Companies will need to learn how to harness this “digital firehose” to their advantage. The alternative: getting inundated. No wonder 77 percent of businesses say that digital transformation is their highest strategic priority.”

Read more at Destination CRM